You have stumbled upon the secret to our epic nutritiousness: Non-frozen foods are harvested early to make it easy to transport them, so their nutritional value depreciates, whereas frozen ingredients like ours are harvested at peak maturity when the nutrient content is highest. Still not convinced? You don’t have to worry about the ingredients spoiling and can blend them whenever you want to. Need more? Frozen produce gives cups that refreshing, textured taste you can’t.stop.drinking.