Excellent question. We’ve got more than one answer: For starters, making really good healthy food can be a total timesuck. We do all the work for you. Second, our nutrition experts spend hours devising balanced creations that meet daily vitamin and mineral needs. So you can pick and choose how to nourish your body on different days. Third, it costs less to buy Daily Harvest than to pick up the organic ingredients yourself--and waste half of what you bought because it goes bad before you use it. Plus, they’re more affordable (and fiber-rich) than a lot of other options out there. Finally, no offense, but they probably taste a lot better than anything you would whip up yourself.